16 December 2011

Post Cool

Post Cool

Cool’s original power had derived from its formative role in forging a modern personality type, a style of engagement – indirect, ironic, flexible, infused with humor, sometimes flippant – that was adopted with success by a growing percentage of the population.

But the relentless mass marketing of cool has tainted this style of behavior and made it seem inauthentic or contrived to a growing number of individuals. It is almost inconceivable that anything could happen, at this late stage, that would restore to cool the freshness and vitality it possessed in the fifties and sixties.

Read it at Adbusters

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